Born to entrepreneurial parents, I was surrounded by the business of fashion at a very young age. In 2001 I opened a fashion boutique just north of Toronto where I started my journey in to branding, strategy, trends, and marketing. The shop garnered fast attention from suburban and downtown customers, which had distributors and showrooms asking my opinion about the brands they carried, market trends, and up and coming brands. I had a knack for spotting successful collections, which led me to further brand consulting, and at one point helping with the national buys for street-wear pioneers Sean John and Akademiks.
After 5 successful years in retail I wanted to explore new opportunities in the industry, so in 2006 I closed up shop and immersed myself in the world of brand and private label development. I was captivated by the strategic differences in global markets, business methods, and branded content, and by 2008 I had worked across the USA, EU, and Asia, consulting with brands such as Wimbledon Tennis, Stormtech, and HEAD Sportswear on their designs, collections, and branded media content.
To further my perspective and explore the power of storytelling I co-founded a styling company in 2009 which helped focus my creativity and opened the doors to work on major commercial, music video, and editorial projects for major names like Virgin Media, RZA (Wu-Tang Clan), and Vogue. As my desire to build concepts and direct projects grew, I took an opportunity to move to London in 2011 and pursued a career as an Art Director and Creative Strategist. Utilizing my experiences, network, and dynamic industry expertise, I founded YOSSI FISHER STUDIO in 2014 before finally settling in Milan in 2017.
My expertise spans across lifestyle, premium streetwear, and high fashion sectors, with a client and associations list that has grown to include names like; Refinery29, Temperley London, Hunger TV, Vogue Italia, Hypebeast, Copper88, Archiproducts, MASTERED, The Impression, Virgin Media, MANINTOWN, and Camera Moda. As a Creative Strategist and Brand Consultant I continue to drive businesses forward and lead projects throughout the USA, United Kingdom, Canada, Europe, and Asia.