OUR EMPATHETIC APPROACH

At Y|F we have created a dynamic brand building process. Firstly, by challenging and analysing your culture, core values, and current perspectives, our system is designed to fragment and assesses every aspect of your business. Secondly, we focus on unique touch-points to generate effective brand strategies, identify opportunities, and produce relevant, impactful content that resonates with a human audience of NOW.

Whether you are developing a new brand, nurture an existing one, or looking towards new markets, we create dynamic strategies and provide key industry perspectives. At Y|F we explore your culture and the international context needed to generate authentic connections with the consumers of TODAY.
OUR EMPATHETIC APPROACH
At Y|F we have created a dynamic brand building process. Firstly, by challenging and analysing your culture, core values, and current perspectives, our system is designed to fragment and assesses every aspect of your business. Secondly, we focus on unique touch-points to generate effective brand strategies, identify opportunities, and produce relevant, impactful content that resonates with a human audience of NOW.

Whether you are developing a new brand, nurture an existing one, or looking towards new markets, we create dynamic strategies and provide key industry perspectives. At Y|F we explore your culture and the international context needed to generate authentic connections with the consumers of TODAY.

Y|F Clients and Associations List

WITH A SATURATION OF BRANDS IN THE MARKET
WHAT ARE YOU DOING TO BEAT THE NOISE?
WITH A SATURATION OF BRANDS IN THE MARKET, WHAT ARE YOU DOING TO BEAT THE NOISE?

Today’s consumers are socially aware, self aware, and progressive as ever. They look at authenticity first and products second, aligning themselves with companies and brands that share in their same values. That means monetisation cannot be sustained by product awareness alone but requires impactful storytelling, relevant market culture, and a value system that creates progressive attention around your brand.

For this reason, immersing ourselves in your business is paramount to our process. By targeting your core we are able to create the tools, frameworks, systems, and strategies needed to turn products into successful brands.

DEVELOPMENT

Establishing a unique identity is essential to standing out in a saturated market. The depth of our expertise and critical insights instill the fundamental clarity and direction needed to elevate your message, effectively position your products, and develop a viable brand within a global market.

• Brand Identity
• Culture | Value Systems
• Market Assessment
• Opportunity Identification
• Design | Collection Support

STRATEGY

In a multifaceted and highly interconnected world, identifying key touch points, understanding current social conversations, and leveraging strategic market nuances is essential to your success. By being empathetic to industry and consumer needs, we tailor-make strategies authentic to your brand.

• Brand | Industry Strategy
• Social Media | Digital Initiatives
• Market Positioning | Media Calendar
• Design | Collection Strategy
• Growth Strategy

CONTENT

Creatively targeting your demographic, developing awareness around your brand, and generating engagement comes as a result of powerful storytelling. By focussing on your brand culture and values we are committed to creating dynamic content native to all your web, media, and social platforms.

• Photography | Video | Digital
• Art Direction | Storytelling
• Content Development
• Integrated Media Campaigns
• Production | Pre & Post

MANAGEMENT

Effective communication across all channels leads to focused goals and powerful execution. By taking a holistic approach to projects we ensure that all creative elements, client and team communications, budgets, timelines, and deliverables are handled with exceptional professionalism and efficiency.

• Project Management
• Creative Support
• Team | Creative Sourcing
• Talent | Casting Management
• Budget Strategy

DEVELOPMENT

Establishing a unique identity is essential to standing out in a saturated market. The depth of our expertise and critical insights instill the fundamental clarity and direction needed to elevate your message, effectively position your products, and develop a viable brand within a global market.

• Brand Identity
• Culture | Value Systems
• Market Assessment
• Opportunity Identification
• Design | Collection Support

STRATEGY

In a multifaceted and highly interconnected world, identifying key touch points, understanding current social conversations, and leveraging strategic market nuances is essential to your success. By being empathetic to industry and consumer needs, we tailor-make strategies authentic to your brand.

• Brand | Industry Strategy
• Social Media | Digital Initiatives
• Market Positioning | Media Calendar
• Design | Collection Strategy
• Growth Strategy

CONTENT

Creatively targeting your demographic, developing awareness around your brand, and generating engagement comes as a result of powerful storytelling. By focussing on your brand culture and values we are committed to creating dynamic content native to all your web, media, and social platforms.

• Photography | Video | Digital
• Art Direction | Storytelling
• Content Development
• Integrated Media Campaigns
• Production | Pre & Post

MANAGEMENT

Effective communication across all channels leads to focused goals and powerful execution. By taking a holistic approach to projects we ensure that all creative elements, client and team communications, budgets, timelines, and deliverables are handled with exceptional professionalism and efficiency.

• Project Management
• Creative Support
• Team | Creative Sourcing
• Talent | Casting Management
• Budget Strategy

"Y|F Studio masters the micro and the macro ... exploring our imagination, elevating our perspectives, & achieving our goals."

www.thecommon-folk.com

As a brand it’s hard to focus on seasons, strategies, and content all internally. Y|F Studio was able to nurture and streamline our ideas, developing concepts and strategies that elevated us to where we never thought possible. They perfected each season's inspiration, staying consistent with our culture, and exploring our brand mission with future facing intuition. Their knowledge, international experience, talent network and management systems. are par none in the industry. Y|F Studio also provided invaluable insights on our seasonal collections including textile selections, silhouettes, merchandising, and design strategies.

After successful campaigns in Toronto, Berlin, Tokyo, and Los Angeles, our jump to the top in such a short time is a testament to their expertise. They lead us to features in HYPEBEAST, Highsnobiety, Juice Magazine, and WGSN. Artists like Big Sean, 50 Cent, Lil Uzi Vert, and DRAM were profiled wearing our collections, along with high profile influencers like Jaden Smith, Jeff Staple, Mari Takahashi, and Steven Onoja.

Y|F Studio masters the micro and the macro brand elements, creating a meaningful identity, loyal customers, and high profile media exposure. Their insights and expertise were truly key in exploring our imagination, elevating our perspectives, and achieving our goals. 
Joseph Azulay, Founder, THE COMMON-FOLK
"Y|F Studio masters the micro and the macro ... exploring our imagination, elevating our perspectives, & achieving our goals."
As a brand it’s hard to focus on seasons, strategies, and content all internally. Y|F Studio was able to nurture and streamline our ideas, developing concepts and strategies that elevated us to where we never thought possible. They perfected each season's inspiration, staying consistent with our culture, and exploring our brand mission with future facing intuition. Their knowledge, international experience, talent network and management systems. are par none in the industry. Y|F Studio also provided invaluable insights on our seasonal collections including textile selections, silhouettes, merchandising, and design strategies.

After successful campaigns in Toronto, Berlin, Tokyo, and Los Angeles, our jump to the top in such a short time is a testament to their expertise. They lead us to features in HYPEBEAST, Highsnobiety, Juice Magazine, and WGSN. Artists like Big Sean, 50 Cent, Lil Uzi Vert, and DRAM were profiled wearing our collections, along with high profile influencers like Jaden Smith, Jeff Staple, Mari Takahashi, and Steven Onoja.

Y|F Studio masters the micro and the macro brand elements, creating a meaningful identity, loyal customers, and high profile media exposure. Their insights and expertise were truly key in exploring our imagination, elevating our perspectives, and achieving our goals.

www.thecommon-folk.com
Joseph Azulay, Founder, TCF