MANINTOWN is the destination for the contemporary man. A platform that explores the masculine world and its passions that outline a lifestyle. An online and print magazine involving professionals, opinion leaders, and digital influencers united by a single vision: to tell all sides of what it means to be your own masculine universe in every nuance.
After 5 issues the magazine hit a plateau and reached out to me for a deep dive to reassess the voice and direction of their publication. By analyzing their culture and identifying their goals I worked with them on a future-facing strategy for their magazine and layout style, elaborated on their conversation with the industry, consulted on their website design, and developed a communication plan for their social media channels.
Since working together, MANINTOWN has gained approximately 10K visits per month on their website and have increased their followers count on Instagram by over 25K, and climbing.