Art Direction   //   Brand + Design Consultancy   //   Copywriting

For the ASHLEY MARC HOVELLE signature collection we play off the juxtaposition of vibrant Hawaiian colours and black silhouettes, emphasizing the bold prints by shooting in front of bright colours, and the uncommon textures found throughout a metropolitan landscape.

We were asked to bring clarity to the final elements of both their AMH and ASHLEY MARC HOVELLE collections. Consulting on seasonal campaign imagery, style selection, garment design, campaign aesthetic, look-books, and press releases, Y|F Studio helped streamline the brands dynamic vision.

Press Release

Behind The Scenes

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