DNA, Culture, & Values

Successful branding is no longer about who can shout the loudest – it’s about being honest with your audience about who you are and what you stand for. Together, we’ll decode your brand’s DNA by looking into who your target audience is, what makes your company unique, why you’re starting the business, and, once you’re ready to spread the word, where you’ll be sharing your product or services, and how to effectively approach the design and launch of your products, capsules, and collections. This analysis will help solidify your brand’s identity from the get-go, providing you with the building blocks you need to establish a meaningful, sustainable brand that your customers will love.


Strategic Evolution

Once we’ve nailed your brand’s DNA (i.e. identified what makes your brand yours), we’ll get to work on strengthening your key values and company culture, and ensuring that these align holistically with your offering, targeting, and communications. I’ll do that by first taking a deep dive into your brand’s strengths, weaknesses, opportunities, and threats. Then, we’ll begin to test and apply tailor-made strategies to help focus your brand’s purpose and goals further across every part of your business. Together, we’ll fine-tune your brand’s DNA to the point where you look, sound, and feel like the company you’ve always dreamt of building.


Yossi Fisher - Clients & Associations