Branding is changing rapidly with more emphasis placed on authenticity, personality, and reputation. My branding process begins with a deep-dive questionnaire, Internal & External SWOT Analysis (Strengths, Weaknesses, Opportunities, and Threats), and a series of visual activities. We will look at the WHO / WHAT / WHY / WHERE / HOW of your business and ensure that your values, culture, offerings, and targeting are in alignment. By developing your brand’s foundations we’ll ensure your products stand out and your message resonates with today’s’ dynamic consumer market.
PRODUCTS & COLLECTIONS
Targeting your audience means understanding their beliefs, and capitalizing on perceived wants and needs. We will examine all of your products to determine what works, what can be elevated, and what needs to go. In the end, this will define a core offering. From there we will focus our attention on future-facing development to ensure your progressive release strategy is cohesive and on-brand.
Quality products and great designs are of course an integral part of any brand. We will look over your fabrics/materials, patents (if any), styles, and design concepts. We will also focus on merchandising dynamics, exploring the difference between collections vs capsules vs collaborations, seasons vs sustainably driven releases, all to launch with a future-facing design strategy and progressive approach. We will also examine supporting branding materials, including; hangtags, labels, packaging, logos/icons, promo-items, etc.
Today’s market requires a dynamic selling strategy. The online space is important for sales and a great place to build a brand, but it’s important to explore physical spaces as well. Pop-ups, flagships, multi-label boutiques, and big-box retail are all still important avenues to explore to decide on the most effective strategy forward. After all, creating a strong and enduring brand comes down to opportunity, positioning, and terms.
By examining your historic sales data I can help guide the ‘hero products’ within your collections by comparing volumes and margins that compliment your brand strategy. These insights will provide the information needed to draw consumers into your wider product portfolio, help focus future offerings, accelerate product growth, and define your brand’s aspirational products.
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"Yossi will deliver and exceed expectations on all levels."
"So many people out there are fluent in how to launch a product, but so few on how to create a brand. Yossi has been an important part in the development of our brand identity, Whether you are looking for help with your branding, designs, content creation, marketing, or community engagement they will deliver and exceed expectations on all levels."